Terms of Use

Effective September 4, 2026

Who operates Business Design

Business Design is a brand, methodology and program operated by Sinclair Creative Agency Inc. (“SCA,” “we,” “us,” or “our”). Business Design is not a separately incorporated legal entity. These Terms form an agreement between you and Sinclair Creative Agency Inc.

1. Acceptance of these Terms

These Terms govern your access to and use of businessdesignmethod.com, app.businessdesignmethod.com, the Business Design Score, the Business Design Experience, reports, workspaces, resources and related services (collectively, the “Services”). By accessing or using the Services, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Services.

2. Eligibility and accounts

You must be the age of majority where you live and have legal capacity to enter this agreement. You are responsible for the accuracy of information submitted through your account, for maintaining control of your sign-in email and for activity occurring through your account. You must promptly notify us if you suspect unauthorized access.

3. Nature of the Services

The Services provide educational tools, structured reflection, business-design hypotheses, planning support and decision-support resources. Scores, reports, prompts, recommendations and AI-assisted outputs are based on information you provide and may be incomplete, inaccurate or unsuitable for your circumstances. They are not a diagnosis, guarantee, certification or substitute for your independent judgment.

The Services do not provide legal, accounting, tax, investment, employment, cybersecurity, medical or other regulated professional advice. You remain responsible for decisions, approvals, implementation, compliance, results and obtaining qualified professional advice where appropriate. High-consequence, legally binding, financial, employment, safety or sensitive decisions must remain under authorized human review.

4. Acceptable use

You will not:

use the Services unlawfully, deceptively or to infringe another person’s rights;
submit content you do not have the right to use or disclose;
attempt to gain unauthorized access, evade security controls, disrupt the Services or introduce malicious code;
scrape, harvest, reverse engineer or systematically extract the Services, methodology, prompts, assessment or content except where applicable law expressly permits it;
use automated means to create accounts, manipulate results or overload the Services; or
represent a Business Design result as professional certification, verified fact or guaranteed outcome.

5. Your information and submissions

You retain ownership of the business information and content you submit. You grant SCA a limited, non-exclusive licence to host, process, reproduce and use that content only as reasonably necessary to operate, secure, improve and provide the Services, comply with law and carry out purposes described in the Privacy Policy. You represent that you have authority to submit the content and that doing so does not violate confidentiality, privacy, intellectual-property or other obligations.

Do not submit trade secrets, highly sensitive personal information or confidential third-party information unless you are authorized to do so and the disclosure is necessary for your use of the Services.

6. Business Design intellectual property

The Services and their content, including the Business Design name and marks, Business Design Score, Regenerative Business Design methodology, assessments, frameworks, prompts, reports, visual design, software and documentation, are owned by or licensed to SCA and are protected by intellectual-property laws. Except for your permitted personal or internal business use, you may not copy, reproduce, modify, publish, distribute, sell, sublicense, teach, white-label or create derivative commercial products from them without SCA’s prior written permission.

7. AI and third-party services

The Services may rely on third-party providers for hosting, authentication, data storage, communications, payments, analytics or AI-assisted functionality. Third-party services have their own terms and privacy practices. We do not control and are not responsible for their independent services, availability, content or practices. AI-assisted outputs may contain errors or reflect limitations in the information supplied. Review outputs before relying on or sharing them.

8. Paid Services

Prices, taxes, scope, payment timing, renewal terms and any refund or cancellation rights for a paid Service will be shown at checkout or in a separate written agreement. Our Purchase and Refund Policy forms part of these Terms. If a separate signed agreement conflicts with these Terms, the signed agreement governs that conflict.

9. Availability and changes

We may update, suspend, restrict or discontinue all or part of the Services, including beta or pilot features. We do not guarantee that the Services will always be available, uninterrupted, secure or error-free, or that saved information can always be recovered. You should keep copies of information important to your business.

10. Disclaimer

To the fullest extent permitted by law, the Services are provided “as is” and “as available,” without warranties or conditions of any kind, express, implied, statutory or collateral, including merchantability, fitness for a particular purpose, accuracy, non-infringement or that any business, financial, operational, AI or other outcome will be achieved. Nothing in these Terms excludes a warranty or consumer right that cannot lawfully be excluded.

11. Limitation of liability

To the fullest extent permitted by law, SCA and its directors, officers, employees, contractors, agents, licensors, service providers, successors and assigns will not be liable for indirect, incidental, consequential, special, exemplary or punitive damages, or for loss of profits, revenue, opportunity, goodwill, anticipated savings, business information or data, arising from or related to the Services, even if advised of the possibility.

To the fullest extent permitted by law, SCA’s total aggregate liability arising from or related to the Services will not exceed the greater of the amount you paid SCA for the affected Service during the twelve months before the event giving rise to the claim and CAD $100. Nothing in these Terms limits liability that cannot lawfully be limited or excluded.

12. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless SCA and its directors, officers, employees, contractors, agents and licensors from claims, losses, liabilities, damages and reasonable legal costs arising from your unlawful use of the Services, your breach of these Terms, content you submit, or your violation of another person’s rights.

13. Suspension and termination

We may suspend or terminate access where reasonably necessary to protect the Services or others, address suspected misuse, comply with law, respond to non-payment or enforce these Terms. You may stop using the Services at any time and may request account deletion as described in the Privacy Policy. Provisions that by their nature should survive termination will survive, including intellectual property, disclaimers, liability limits, indemnity and dispute provisions.

14. Changes to these Terms

We may update these Terms. The effective date will be posted above. Where required by law or where a change is material, we will provide additional notice. Continued use after an update takes effect constitutes acceptance, except where law requires another form of consent.

15. Governing law

These Terms are governed by the laws of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict-of-law rules. Subject to any rights that cannot be waived, disputes relating to these Terms or the Services will be subject to the exclusive jurisdiction of the courts sitting in Toronto, Ontario.

16. Contact

Questions about these Terms may be directed to Sinclair Creative Agency Inc. at hello@businessdesignmethod.com.